STANLEY CribMaster - Tool Control

In 2017, STANLEY CribMaster came back to Optimum Productions after the success of 2016's video series. From those generalized videos, we focused on a specific target market with the Tool Control video: the power generation vertical. How does CribMaster solve the problems that exist in that industrial space?

The video then focused on the benefits CribMaster provides, such as tracking tools so they don't get lost or become foreign material in a power plant.

In addition to directing the project & shoot, and editing, Jordan oversaw the development of the graphical style, building off of the 2016 "heads-up display". He worked with some After Effects freelancers to implement across this video and the Software Solutions video, and worked himself in After Effects as well to finesse the final tracks and shots.