Outdoor Network - Identity

Outdoor Network, owner of Partszilla, Boats.net, and other OEM parts sites came to Optimum Productions for a video to help in their rebrand launch. They had just installed a large automated system in their distribution warehouse, and they wanted to show the intelligence behind it. A customer has a problem, and Outdoor Network can quickly fix it.

We shot both at the warehouse and at a lake house to capture all the footage.

The major point had to be done after the shoot: the "intelligent system." Jordan designed the heads-up displays (HUD) and tracked & composited the shots, also directing two others in the process. The end result is a video which shows Outdoor Network's technology-driven distribution center at work.