In addition to a video about their new service, Finlistics wanted a video about their company. Whiteboard videos are popular, perhaps that's the way to go?
They came to Optimum Productions, where Jordan is Creative Director. After discovering the need, we worked to show how a whiteboard video would have a much lower impact than something with a more creative approach. We came up with the visual metaphor of an elevator, and "elevating the conversation."
In addition to designing the elevator set, directing the project & shoot, and editing, Jordan created in 3D the elevator light panel that shows the floors on which each person disembarks. The panel sells the concept, showing the progression up the chain of command, eventually to the C-Suite.