Finlistics - Client IQ

Finlistics had a problem: how do we tell people about our new service that trains salespeople to speak to the C-Suite? The assumed solution was a whiteboard video.

They came to Optimum Productions, where Jordan is Creative Director. After discovering the need, we worked to show how a whiteboard video would have a much lower impact than something with a more creative approach.

In addition to designing the elevator set, directing the project & shoot, and editing, Jordan built off of the ClientIQ service's back-end system style. After Effects was used for all of the tracked graphics, and Cinema4D to create the fully-3D elevator light panel at the end.